Privacy Policy

1. Data Controller Identity and Address

Baja Rent Cars & Trucks (hereinafter "Baja Rent", "we" or "the company"), located in La Paz, Baja California Sur, Mexico, is responsible for the processing and protection of your personal data in accordance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties and its Regulations.

2. Personal Data We Collect

To provide our vehicle rental services, we may collect the following personal data:

• Full name.
• Email address.
• Phone / WhatsApp number.
• Rental request details (dates, vehicle type, pickup and return location, number of passengers).
• Comments or special requirements you choose to provide.

We do not collect sensitive personal data through this website.

3. Purposes of Processing

Primary purposes

• To handle and follow up on your rental request or quote.
• To contact you by phone, WhatsApp or email.
• To prepare rental agreements and manage deliveries and returns.
• To comply with legal, tax and contractual obligations.

Secondary purposes

• To send you promotions, discounts and news (newsletter), if you have given your consent.
• To conduct quality surveys and improve our services.

If you do not wish your data to be used for secondary purposes, you may let us know at any time by writing to our contact email.

4. Data Transfer

Your personal data will not be transferred or sold to third parties without your consent, except in cases provided by law or when necessary to comply with competent authorities.

5. Use of Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience. For more information, please see our Cookie Policy.

6. Your Rights (ARCO Rights)

You have the right to Access, Rectify, Cancel or Object (ARCO rights) to the processing of your personal data, as well as to revoke your consent. To exercise these rights, send your request to our contact email stating your name and the right you wish to exercise.

7. Security Measures

We implement reasonable administrative, technical and physical security measures to protect your personal data against loss, misuse, unauthorized access, alteration or destruction.

8. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be published on this page along with the update date.

9. Contact